GLUB-14

GLUB-14 is a concept store that redefines the traditional retail experience by transforming an ASICS store into a space where performance, fashion and community coexist. Inspired by the iconic ASICS GEL-KAYANO 14, the store changes throughout the day to reflect the lifestyle of its visitors: a running club in the morning, a social club in the afternoon, and a club in the evening. Rather than simply displaying products, GLUB-14 is built around the philosophy "try before you buy another one”, encouraging customers to wear the shoes in real-life situations. The GEL-KAYANO 14 becomes more than just a sneaker; it becomes the key to unlocking a unique community-driven experience. The interior design takes inspiration from Japanese minimalism, celebrating ASICS' heritage through a refined material palette that is both understated and expressive. Soft, neutral tones are contrasted with bold material textures and subtle yellow touches, giving the space an editorial aesthetic.