UNDERCOVER

## Reto Japanese subcultures are often reduced to visual stereotypes or fashion trends, while their cultural significance and communities remain overlooked. UNDERCOVER explores the gap between lived experiences and media representations of 4 Japanese subcultures, examining how identity is expressed, perceived, and reinterpreted through Japanese pop culture. ## Proceso The project combines editorial research with visual storytelling and an interactive lookbook. We investigated the histories and values of Kawaii, Lolita, Gyaru, and Visual Kei, pairing cultural analysis with curated references from anime, cinema, music videos, video games, and advertising. The publication was structured to balance informative texts, visual lookbooks, and media archives within a cohesive editorial narrative. ## Resultado UNDERCOVER is a book that presents four Japanese subcultures beyond their visual appearance, revealing the values, communities, and identities behind them. Through the combination of research and visual storytelling, the book invites readers to reflect on the relationship between authenticity, media representation, and self-expression.