ElisavaMBB
Acceso

Xerrada

Website
Xerrada
Máster
Master Beyond Branding
Curso académico
2026
Tipo
Website
Sobre este proyecto

We are the most connected generation in history, yet one of the loneliest. Xerrada is a platform designed for young adults to have more meaningful conversations. The project is rooted in a key behavioral insight that Gen Z are increasingly more willing to open up to strangers than to those closest to them. We use technology as a medium for depth, not distraction. The platform pairs users anonymously for intentional encounters, removing the social stakes that make honesty difficult. We choose a dark interface as it forces restraint with fewer visual cues and builds a low-distraction environment that allows for more weight on the conversation. At the core of the experience is a guided prompt system that moves conversations from light icebreakers into a progressively deeper territory. Xerrada does not promise healing or resolution but rather a space to have raw and unfiltered conversations.

Galería

Tutores

Camilo Roa — Visual Development Oriol Corsà — Editorial Raúl Goñi — Visual Research Paula López Nuño — Global Strategy Eduardo Paso Viola — Audiovisual Clara Rodes — Strategic Design Nicolás Cervallos — Contextualization

Colaboradores

Thanks to Gabriel Ferrater to help build the functional prototype. Valuable Insights for research from Dr. Sunil Punjabi, a Mental Health Counselor and Andreu Belsunces Gonçalves, sociologist of technology and design. The students of Elisava and Beyond branding for their active participation in research interviews.

Créditos

Tutores